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Enlightenment In a Chaotic World

We work with our clients to develop and execute superb, truly integrated, data driven marketing programs that put insight at the heart. 


For Smarter Customer Experiences

All your customers are not the same. Know more about them. Understand what makes them tick. Make everything relevant. Keep them.


Welcome to

Un:common Knowledge

Marketing has stopped conforming to traditional text books, because people just won’t conform either. It all just gets wider and deeper below the line (wherever the line is now) and we have to believe that things are going to continue to be crazy for a while – Exciting! (but quite challenging too). 

Is there any certainty at all? only that things look uncertain, that digital marketing is here to stay – and that data is probably more valuable to you now than ever before.

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Blog Articles


What we're saying:

  • My colleague @Data_Wizardry is in @DMIMagazine with a piece about scoring your data sources. Check out Page 17!
  • Big Data: only half of the marketing equation - via @pardesoteric #bigdata
  • Have you checked our the resources area on the Uncommon Knowledge site? Lots of great pieces of content
  • Love this quote - “The insights that every tracked consumer engagement can provide, is like gold-dust”
  • 'Data can help provide better answers, assuming we're asking it the right questions'
  • Three ways to overcome customer #data inaccuracies to truly reach your target market via @B2Community
  • How much is data really worth? - The big mystery for #bigdata via @vipalmonga
  • Wishing @atelierstudios the best of luck tonight at the @Wirehive100 awards this evening!