Marketing has stopped conforming to traditional text books, because people just won’t conform either. It all just gets wider and deeper below the line (wherever the line is now ) and we have to believe that things are going to continue to be crazy for a while – Exciting! (but quite challenging too)
Is there any certainty at all? only that things look uncertain, that digital marketing is here to stay – and that data is probably more valuable to you now than ever before.