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Enlightenment In a Chaotic World

We work with our clients to develop and execute superb, truly integrated, data driven marketing programs that put insight at the heart. 

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For Smarter Customer Experiences

All your customers are not the same. Know more about them. Understand what makes them tick. Make everything relevant. Keep them.

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Welcome to

Un:common Knowledge


The internet means that relationship marketing has stopped conforming to text books written only 5 years ago.

Marketing campaigns are becoming obsolete. 

80% of purchases now start online and buyers will have progressed 60% of the way through a decision making process before they even hand-raise to you.  If you’re not engaging with them intelligently, your lead generation efforts will be failing.

Is there any certainty at all? 

The future lies in your ability to carry on an intelligent conversation with your customers and prospects on a one to one basis, in any channel or media, in real time, 24/7. 

Welcome to the future. 

Oh, and data is probably more valuable to you now than ever before.

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What we're saying:

  • Advanced email marketing solutions has seen lines blurred between sales and marketing roles - https://t.co/LAFwkXWvDr
  • By 2020 it's estimated that 85% of the purchasing decision will happen after the customer has researched your biz https://t.co/YZauBuBgSd
  • Making things meaningful is always going to be the route to market for businesses, regardless of the tech around it https://t.co/Xsj08uKAC7
  • Should #marketing innovations be full of risk? https://t.co/69lLG4j4GF
  • Life's steady for digital and data-driven #marketing https://t.co/54Mu1d2MhW
  • Is profile modelling, automation and real time #marketing the key to targeting key decision-makers? https://t.co/6AfCFBX4El
  • The collection of #data is great but it's only effective if you connect it to a strategy https://t.co/eezWHgN6rO
  • Is lack of time limiting marketers from using advanced #marketing automation? 45% of users say so https://t.co/jjwl6zqQeg