Marketing has stopped conforming to traditional text books, because people just won’t conform either. It all just gets wider and deeper below the line (wherever the line is now) and we have to believe that things are going to continue to be crazy for a while – Exciting! (but quite challenging too).
Is there any certainty at all? only that things look uncertain, that digital marketing is here to stay – and that data is probably more valuable to you now than ever before.