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Enlightenment In a Chaotic World

We work with our clients to develop and execute superb, truly integrated, data driven marketing programs that put insight at the heart. 


For Smarter Customer Experiences

All your customers are not the same. Know more about them. Understand what makes them tick. Make everything relevant. Keep them.


Welcome to

Un:common Knowledge

Marketing has stopped conforming to traditional text books, because people just won’t conform either. It all just gets wider and deeper below the line (wherever the line is now) and we have to believe that things are going to continue to be crazy for a while – Exciting! (but quite challenging too). 

Is there any certainty at all? only that things look uncertain, that digital marketing is here to stay – and that data is probably more valuable to you now than ever before.

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Blog Articles


What we're saying:

  • The latest #bigdata findings via @GilPress for @Forbes
  • Great bit of #bigdata truth! 99.9% of #B2B companies, Big Data either doesn’t apply to or is way down the road
  • Shocking! - "Only 29% of global execs said data & analysis was the primary method used to make big decisions
  • "Big data is not a shiny new toy...not the digital flavor du jour." - agreed, now let's move on please! #bigdata
  • Big Data, Facts and Myths
  • You should read @abonde article about small #data he's right, it's all about insights which are useful for everyday
  • Just found this picture online - how relevant to today's data perceptions! #bigdata
  • @daanvanrossum Not a problem - great article!