The internet means that relationship marketing has stopped conforming to text books written only 5 years ago.
Marketing campaigns are becoming obsolete.
80% of purchases now start online and buyers will have progressed 60% of the way through a decision making process before they even hand-raise to you. If you’re not engaging with them intelligently, your lead generation efforts will be failing.
Is there any certainty at all?
The future lies in your ability to carry on an intelligent conversation with your customers and prospects on a one to one basis, in any channel or media, in real time, 24/7.
Welcome to the future.
Oh, and data is probably more valuable to you now than ever before.